In an off-the-cuff interview/podcast on Kara Swisher’s Recode Decode, Elon Musk dropped a major hint on the direction his Tesla Pickup truck will look like…cyberpunk.
We already know that after the Tesla Model Y gets underway and presumably gets into some sort of production groove, Tesla will subsequently follow that up with an electric vehicle that would truly round out its lineup, a Tesla Pickup truck. As per K5 News Seattle, Washington and their report on what Musk said during his time on the Recode Decode podcast earlier yesterday (Nov. 3, 2018), the Tesla pickup truck will take a slight dystopian and futuristic design language, think Cyberpunk and Blade Runner.
Cyberpunk culture is nothing new and has been a widely covered genre of literature, art, and popular culture ever since technology gained a foothold in the everyday lives of people. One definition of cyberpunk is, “a genre of science fiction set in a lawless subculture of an oppressive society dominated by computer technology” which more or less describes what Cyberpunk culture is. The Matrix? That’s a cyberpunk society, lots of technology but not particularly bright.
Musk did not mince words when it came to how excited he was about this next project. There are few things in his life, in my opinion, that genuinely excite this dude and this is one of those things.
“Well I can’t talk about the details, but it’s gonna be like a really futuristic-like cyberpunk, “Blade Runner” pickup truck. It’s gonna be awesome, it’s gonna be amazing. This will be heart-stopping. It stops my heart. It’s like, oh, it’s great.”
You know, I actually don’t know if a lot of people will buy this pickup truck or not, but I don’t care. I mean I do care, eventually, you know. Like sure, I care. We wanna get gasoline, diesel pickup trucks off the road.
Cyberpunk design has elements of refined roughness if that makes sense. Trucks, by their very nature, are sort of Cyberpunk (but not really) shaped by a utility, something pretty isn’t something designers necessarily prioritize.
Possible exterior colors include lots of matte black and gray. Wheel designs might be super simple, possibly full face wheel covers for aerodynamics. I imagine this cyberpunk truck will look really wild with plenty of nighttime lighting.
Keep in mind all cars must go through the filter that is NHTSA, which defines what certain parameters of the car will look like. But, unlike other car companies, Tesla won’t be fettered by accounting, engineers not collaborating with production and watering down with Musk keeping an eye on the final product.
A cyberpunk electric truck sounds about right for the state of the automotive landscape.
Source: K5 News