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It’s a tradition for the Super Bowl MVP to get a car so will 2019’s MVP, Julian Edelman be getting a car or what?

If you’re like me, a car enthusiast and, at the end of every Super Bowl, wonder if the MVP will get a free car, I have some unfortunate news for you. 2019’s MVP will not be getting a car. In fact, this is not the first time an MVP has not gotten a car in recent years. In 2016, 2017, and 2018, none of those Super Bowl MVP’s got cars either. Here’s why.

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If you’ve been paying attention to who the official car of the NFL is, it’s Hyundai. In fact, Hyundai has been the official car of the NFL since 2015 ever since GM decided to hand over the reins to Hyundai, ending a 14-year-long relationship with the NFL.

The sponsorship deal with Hyundai and the NFL didn’t stay stagnate for too long because in 2016 Ford joined the NFL as the official¬†truck. The reasoning behind this partnership is that Hyundai makes no trucks so it wouldn’t necessarily hurt them.

Since Hyundai took over in 2015, Hyundai has not given out a new car to any Super Bowl MVP recipient. The same thing for Ford, no new trucks sent the MVP’s way.

While it’s not expected, it certainly is a nice touch that GM started back in 2003. According to the NY Daily News, coincidentally, Tom Brady has been the recipient of a car for being an MVP in today’s modern era. His choice in 2005, a Cadillac Escalade¬†ESV.

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One of the best choices, in my opinion, has to be Deion Branch’s choice from Cadillac’s lineup, the 2005 Cadillac XLR.At the time, the Cadillac XLR was one of the most expensive offerings from Cadillac with a $75,835 MSRP.

I think Hyundai should bring back this tradition. It’s a great PR spot for their company and shows a bit of goodwill between the car maker and the NFL organization, more than simple commercial tie-ins, ad spots etc.

What do you think? Should Hyundai pick up where GM left off? Let me know in the comments below.

2 COMMENTS

  1. Absolutely! I have a 2018 Genesis and I certainly believe Edelman is deserving of this and what a promotion for Genesis, which is trying to establish itself as a luxury brand.

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