The new 100 OZ bottle is 22% smaller than its gallon size predecessor.
I love a good value. So when I went shopping for my biennial purchase of the gallon sized bottle of Turtle Wax Zip Wax Car Wash & Wax at WalMart, to my dismay, I could not find it.
Well, I did find it, albeit in a redesigned, slimmer and smaller sized bottle.
I compared it to the old bottle I threw in the trash and, like so many of my value-sized favorites these past few years, it was smaller.
Shrinkflation hit my go-to car wash soap, shrinking the gallon sized (128 oz) bottle to just 100 oz.
That’s a 21.8% decrease.
Here’s a photo of the side-by-side.
“Shrinkflation is the practice of reducing the size of a product while maintaining its sticker price.”
True to the definition and according to a now irrelevant page on Brick Seek, the old gallon-sized bottle was $5.87.
The smaller, 100 OZ bottle is $5.97, practically the same price considering inflation.
It’s worth noting that Turtle Wax does still sell a gallon sized bottle of Turtle Wax Super Foaming Car Wash and Wax soap in a lot of popular, big box (not WalMart) and Auto Parts stores.
But, reading the ingredients, the soap above does not contain carnauba wax, the key ingredient that makes regular car wash soap and wax into Zip Wax car wash soap and wax.
The 100 oz bottle is still a great value but, obviously, it’s not the same value it once was.
I’ll still buy it.
Who knows, if inflation hits its target 2% and the economy continues its slow yet gradual improvement over the next few years, maybe Turtle Wax will bring back its gallon sized bottle.
Just know if they put now 21-22% larger, it really hasn’t considering there used to be a gallon size.