Nissan is trying to pull a fast one on us by introducing a lower price on the Nissan GT-R in hopes that we’ll by pulled in by a starting MSRP that’s just five figures. Nissan on their latest press release this Japanese monster growing long in the tooth from yesterday (Nov 7, 2017) Nissan has decided to slash $10,000 off its sticker price, making the starting MSRP just $99,990. Under $100,000? What a steal! But is it?
Nissan managed this not so amazing feat of price cutting by stripping out some features and advancements they’re sure new Nissan GT-R buyers won’t particularly miss. That includes,
- a Bose audio system
- active noise cancellation
- active sound enhancement
- and a Titanium exhaust system
They’ve somewhat appropriately dubbed this particular trim level, Pure.
Although the stats of the Nissan GT-R have been quoted time and time again, it’s still worth a mention. Standard on Pure, Premium, and Track edition is Nissan’s VR38DETT good for 565 HP and 467 lb-ft. Power is routed through a dual-clutch sequential 6-speed transmission so that means shifts are lightning quick. Taking care of power routing is Nissan’s legendary ATTESA E-TS all-wheel-drive system.
Some buyers might be wowed by the new, lower price, but the rest of the automotive community knows better. When the Nissan GT-R was first introduced, the MSRP was just $69,850. Even if we adjust that for inflation over the past nine years, that’s roughly $87,600 in today’s money. Quite the bargain, right? Then slowly over the years, Nissan raised the price of the GT-R until just before this announcement by Nissan where the price is $109,990. Once priced within the reach of most auto enthusiasts, it soon ballooned well past what an average Joe could afford.
Even a used GT-R’s prices reflect this price increase. Sure you can get a used one for about $55,000, but be prepared to deal with a GT-R with a lot of hard miles under its belt.
While this price increase is a welcome respite for possible new GT-R owners, a new generation of GT-R needs to get here and get here fast. It’s not like GT-R’s are flying off lots. There’s been a gradual decrease in sales of GT-R’s since 2014. This year might be an all-time low for GT-R sales as according to GoodCarBadCar, only 503 units have been sold so far.
Sure, it’s still a supercar slayer. But the act is getting old real quick.
