Here’s where Laufenn Tires come from and our opinion if they’re any good.
Laufenn Tires first started selling in the United States in 2014 so they’ve been around longer than you might think. Laufenn Tires are made in Indonesia and are a sub-brand of South Korean tire company, Hankook Tires.
Back in 2013, Hankook Tires invested over $1.1B in construction over a period of time for a new tire factory in West Java, Indonesia. Taking advantage of low labor costs and cheap land, Hankook saw an opportunity to establish a production base in Indonesia’s stable market. According to Indonesia Investments, while 30 percent of the tires made in Hankook’s new factory is for the home market, 70 percent are for export to North America and the Middle East.
Hence, you’ve probably seen Laufenn Tire advertisements in your local tire store and car magazines.
Laufenn Tires are being advertised as a sensible choice and a no-frills tire for the tire customer who wants a reliable tire at a great value backed by a brand name in the tire industry.
Our opinion is that translates to Laufenn Tires using a slightly less superior rubber compound when compared to its Hankook Tire parent company. In addition, if you compare tread designs from Hanook and Laufeen’s Ultra High-Performance All-season selection, the Hankook Ventus vs. the Laufenn S Fit-AS, you’ll notice that the Laufenn’s have a simpler tread pattern that utilizes less rubber and consequently has a smaller contact patch compared to its more expensive sibling.
That’s not to knock the performance of these tires as, according to reviews on TireRack.com, most people are satisfied with their Laufenns.
Many reviewers were pleasantly surprised with the low noise, ride quality, and overall value they received. Those that drove in snow were equally as impressed.
Here’s a video from Youtube showing one tire mechanics mostly positive opinion on Laufenn Tires.
Laufenn Tires does offer a warranty on all its tires so there’s a bit of peace of mind there. Keep in mind you must register your tires within 30 days and have an official tire dealer perform rotations every 7,500 miles, filling out information on Laufenn’s official tire rotation record form although I’m sure you can get by if you rotate them and sign off on the work yourself.
Our opinion is Yes, you should definitely think about buying Laufenn Tires if given the opportunity. It looks like Laufenns are almost half the price of Hankooks and probably a third the price of some Tier 1 Tire brands out there.
The only caveat is this, don’t expect to take your Laufenns on an AutoCross, out on a road course, or your local drag strip and expect to get any useable grip at the limits. But, if you’re mostly a driver who commutes a lot or needs a tire for your family car, Laufenns are an OK choice.
For more information on Laufenn tires, check out their website here.