The dealership manager went on to Facebook to thank all the commenters, both positive and negative.
“The New Nissan Z” group member Dustin Mckeehan shared a window sticker on a 2023 Nissan Z Proto Spec displayed at Scott Evans Nissan in Carroll, GA to group members highlighting how much market adjustment they tacked on, an eye-watering $60,000. After a handful of other non-essential add-ons, the total for this 2023 Nissan Proto Z was $129,999.00.
Check out a copy of McKeehan’s post below.
The Z’s pricing structure, with the Z starting at $39,990, is supposed to appeal to, as Nissan says in their press release, “a broad range of customers.”
To be fair, this particular Z is a Proto Spec (vin: jn1bz4bh9pm31029) a limited edition Z which only 240 Proto Specs are earmarked for the U.S. Market.
Nissan has a $52,990 MSRP for these Proto Specs, the additional $20,000 meant to reflect the exclusiveness of this special launch edition.
With how crazy the new and used car market remains, markup is not only not surprising, it’s expected to meet the high demand, regular and rare cars alike.
But, charging an extra $60,000 on top of $775 worth of add-ons and $15,200 of gawd knows what is a bit rich.
Regardless, according to Skyler Evans, Executive Manager of Scott Evans Nissan, they’ve already matched a buyer with their crazy price.
“Thank you for all of the feedback, Evans caption reads.
“The vehicle has since been sold. We appreciate the attention, both positive and negative. The new Z is an amazing machine so try not to lose focus on that. The car and price is not for everyone and we understand that. Thank you.”
In other words, Boo-hoo, poors!
The post’s garnered over 500 comments, 243 shares, and, just on Evans comment, over 115 laugh reacts.
The vitriol for Evans’s smug comment spilled over to Scott Evans Nissan’s Google Reviews, where the Carrollton Nissan dealership’s received 15 one-star reviews and counting over the last 24 hours.
Evans’s never really engaged with the comments but when he did, he let his .02 be known.
Despite these crazy stories of super high markups added to what should be an affordable car, it’s a timely reminder that the ‘S’ in MSRP stands for suggested.
And, as long as there’s a buyer willing to pay such an asinine price, it’s all fair game.
It’s worth noting these special Proto Specs aren’t any faster than a regular Z.
So, when you do eventually find your own Z at MSRP or slightly higher, it should be some small consolation that at least you’re not that guy who paid $130,000 for his, and it’s not even a faster one in any discernible measure…at all.
