Parent company to Super Street magazine, The Enthusiast Network Publishing, is killing 19 print magazines, including Super Street.
Update 12/7/2019 – Confirmed by Super Street.
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As you may have heard, Super Street’s monthly print publication will cease at end of this year. We are grateful to all of our readers, advertisers and fans that’ve supported the magazine over the last 23 years. The Super Street Network is stronger than ever and will continue to feature all of the best builds, events and stories on the digital front as we charge forward into 2020 and beyond. Thank you! #SuperStreet
Starting next year, you won’t be able to renew your subscription to Super Street, nor can you head over to your nearest magazine rack to buy a copy. According to RoadKill’s David Freiburger not only is Super Street Magazine on the print chopping block, so are 18 other publications making this one of the largest culling of print media for the automotive enthusiast in recent times.
Check out his announcement below.
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Today is a day we’ve all dreaded. With the exception of Motor Trend, Hot Rod, and Four Wheeler, TEN Publishing will cease the print products of its magazine brands. These titles will continue as web sites and social media accounts, and major investments are being made in digital, so the editors may keep their jobs to continue with that content. As a lifelong fan of print who made his career as a magazine editor, this is a devastating heartbreak of a day—but not a surprise. 19 magazines will stop being printed. This closure of print was not a decision made by the MotorTrend company. Also, this does not change anything about the MotorTrend app or online video.
Here’s the list of all 19 print magazines gone.
Death row:— Patrick Frawley (@StatesOfMotion) December 6, 2019
Hot Rod Deluxe
Chevy High Performance
Muscle Mustangs & Fast Fords
4-Wheel & Off-Road
Muscle Car Review
“It was announced today that TEN Publishing will discontinue publishing 19 of its 22 automotive print titles by the end of the year,” wrote MotorTrend Group president and GM Alex Wellen in the memo. “I know this is difficult news, but I want to assure you that we remain committed to you and your pursuit to deliver quality automotive storytelling and journalism across all of our content platforms.”
MotorTrend Group, a joint venture formed in 2017 and majority owned by Discovery, Inc., comprises the digital and video businesses of the company formerly known as The Enthusiast Network, whereas TEN Publishing controls those brands’ print magazines. Under a licensing agreement, MotorTrend Group provides editorial and ad sales support to TEN, producing content for both MotorTrend Group’s digital platforms and TEN’s magazines.
As mentioned in his post, this does not mean the end of Super Street, far from it. While it’s likely that a few Super Street employees will be let go, most of the staff will probably stay on as Super Street’s social media and online presence has grown leaps and bounds over the past few years, more than enough to justify the brand’s existence. 3.4 million followers on Instagram and just as much on Facebook is a lot of influence.
While shocking to import fans, the writing was on the wall long before this untimely announcement. With social media and online properties now the first source young enthusiasts go to for up-to-the minute content, one of the few advantages a print magazine has over online content is honest-to-goodness print photography and exclusive features.
As someone who’s seen the transition from print to online media, this is a bittersweet moment for sure. With a larger-than-life presence on the magazine rack thanks to being twice as thick as any import magazine, featuring some of the hottest import models on the front cover, and covering import cars I’d only heard about on forums, Super Street print magazine was a cornerstone of the import experience.
While this is a sad moment for Super Street fans, it’s also a call to action to double down on your support for them on all their social media. Super Street is that beacon for the import community and young import enthusiasts need to continue to support their online presence as they grow into this next decade.