This is how much new Palisade owners paid recently. You should NOT pay over MSRP!
To say the Hyundai Palisade is a sales success in the United States is an understatement. As of this writing, Hyundai has sold 74,538 Palisades YTD (2020), selling 6,436 Palisades in November. The Palisade is the 6th best selling Hyundai product out of its 11 vehicle lineup in the United States. That’s impressive considering the Hyundai’s best-selling Tucson moves 9,739 units.
The Palisade’s formula of a bold design that really punches up its class, an honest-to-goodness NON-Turbo V6 engine with 291 HP and a laundry list of standard equipment, is a winning formula that resonates with the savvy American consumer.
Most attractive is an affordable $32,525 starting MSRP with financing as long as 72 months at an OK 2.9 percent APR (84 months in some cases) all backed up by Hyundai’s legendary warranty that includes its 10 year/100,000 mile limited power train warranty, it’s no wonder Palisades are flying off the lot.
2021 Palisade Trims pricing
|Palisade SE FWD||$32,525|
|Palisade SEL FWD||$35,175|
|Palisade Limited FWD||$45,125|
|Palisade Calligraphy FWD||$46,050|
|Palisade SE AWD||$34,225|
|Palisade SEL AWD||$36,875|
|Palisade Limited AWD||$46,825|
|Palisade Calligraphy AWD||$47,750|
Where do I find out how much people are paying?
If you search on Facebook groups or ask “How much did you pay for your Palisade SE?” you’ll find threads with examples of what people paid for.
Similar logic goes for online forums. There are currently dedicated threads with how much people paid for.
How much you should pay and why you shouldn’t pay over sticker
Here’s the honest truth, because Hyundai initially had supply issues in the first half of 2019 to keep up with demand, some dealerships added a markup to keep their inventory in check. But, reading what people are paying today, there are no supply issues and don’t believe sales associates telling you otherwise! There are plenty of Palisades on dealership lots.
The Palisade is made in Hyundai’s Usan Assembly Plant in South Korea, literally one of the largest car factories in the world. Capable of producing 1.9 million vehicles a year (that’s one vehicle every 10 seconds) 70,000 Palisades for the United States Market is nothing. Hyundai Usan’s plant is 15 million square meters in total estimated plant space, that’s about 2,800 American Football fields!
Hyundai may move production to the United States and, if so, supply issues shouldn’t be a thing even more so.
You can read just how big their Usan Plant is on this post from Auto Express here.
As of Dec 3, 2020, according to TrueCar.com, there are 4,203 Hyundai Palisades for sale in the United States; 2042 Limited, 1382 SELs, 440 Calligraphies, and 339 SEs.
When negotiating a price, know that YOU are in the driver’s seat, knowledge is power, and expect to pay MSRP or below!
For example, looking at the cheapest 2021 Hyundai Palisade SEs around Lake Forest, California (A.K.A. Southern California) there are 25 SEs in the area. Area dealerships are trying to add on a markup. But there are several dealerships with NO markup on their SEs. You need to e-mail and play these dealerships off each other, threatening to meet a competing dealerships lower price or taking your business elsewhere.
That being said, here’s a sample of what people paid below
|11/21/2020||2021 SEL FWD(Loaded)||California||$35,175||$38,000||Palisade Forums|
|11/21/2020||2021 SEL FWD||Chicago||$43,970||$42,347||Palisade Forums|
|10/15/2020||2021 Limited FWD||Ohio||$45,125||$45,300||Palisade Forums|
|10/15/2020||2021 Limited FWD||Tracy, CA||$45,125||$43,125||Palisade Forums|
|10/2/2020||2021 Limited FWD||Florida||$47,000||$49,000 OTD||Palisade Forums|
|9/29/2020||2021 Limited FWD||Boston||$45,125||$45,125||Palisade Forums|
|9/29/2020||2021 Calligraphy||Phoenix, AZ||MSRP||$1500 Below||Palisade Forums|
|9/22/2020||2021 Limited FWD||SoCal||MSRP||$1500 Below||Palisade Forums|
|9/17/2020||2021 SEL FWD||?||$37,540||$38,000 (84 payments!)||Palisade Forums|
While you will have an easier time finding a Limited or SEL, know that there are hundreds of Cheap SEs and Expensive Calligraphies too. If it’s a cheap SE you’re looking for and there isn’t one nearby, ask the surrounding dealerships via e-mail or phone when is one coming in because, as mentioned, supply issues shouldn’t be a problem.
I hope this helps you find your Palisade. If you do, let me know how it went in the comments below!