The limited edition Cybertruck Cyberwhistle originally sold for $50
Earlier last night Elon Musk dropped his latest piece of Tesla merchandise, a stainless steel whistle shaped like a Cybertruck dubbed the Cyberwhistle.
Priced at $50, it took less than half an hour for it to sell out.
Regular whistles on Amazon sell for less than $5.
And, without fail, greedy (or opportunistic) resellers immediately started selling their confirmed pre-orders, days before their Cyberwhistle ships, on eBay.
As of this writing, someone actually spent $449.99, taking up a reseller on their “Buy it now” offer. With tax, that’s well over $450.
Most resellers are successfully converting $200 listings into sales.
A few resellers are either out of their minds or hyping up much cheaper Cyberwhistle listings, offering up their pre-orders for several thousands.
This latest Cyberwhistle gaffe seems to be related to multiple lawsuits Tesla has faced over the years.
Profiting off and putting a humorous spin on a serious issue by marketing a semi-related piece of merchandise is in line with how Musk (and Tesla) operates.
Those in the know will remember last year when Tesla sold a pair of red stain shorts for $69.420 in response to short sellers who criticized the Tesla business model in light of record-breaking share prices.
Tesla now sells red satin shorts that mock short-sellers: https://t.co/zWp8KdK72C pic.twitter.com/w8Jlh13Uf5
— Autoblog (@therealautoblog) July 6, 2020
Musk also took a swipe at Apple this time.
“Don’t waste your money on that silly Apple Cloth, buy our whistle instead!,” Musk tweeted
Apple is getting a lot of criticism for marketing and selling a $19 polishing cloth.
$50 for a Tesla whistle is already expensive enough in my book. But according to these latest sold listings, Tesla apparently underpriced them.
At least an overpriced Cyberwhistle has some use as a decoration and whistle, unlike an NFT which, in this pre-metaverse existence, is useless.
I will not be surprised if someone drops over a $1,000 on a Cyberwhistle pre-order by week’s end.