Reports of BBS Wheels going into bankruptcy have been grossly exaggerated.
Panic set into the aftermarket car community earlier this week with news that BBS Wheels was going into bankruptcy protection in Germany and that stance nation fanatics and faux race cars would soon have no place to buy those iconic multi-piece LMs. BBS USA wants to remind you that BBS will continue to make wheels for the foreseeable future and you, in fact, can still order new BBS wheels of your choice either online or from a licensed distributor.
BBS of America took to Instagram earlier yesterday (July 20, 2020) to say just that, that BBS Wheels USA is solid and aren’t going anywhere, anytime soon.
Check out there post below.
View this post on Instagram
There have been many media reports about BBS GmbH filing for Insolvency last week. Unfortunately, some of the reports have inaccurate information or mis-leading information. As many of you already know, BBS is made up of two separate companies; BBS GmbH and BBS Japan. To minimize confusion, we have detailed a message below to explain and clear up some of the mis-information. Last week BBS GmbH filed for Insolvency and released an announcement in an email to all their customers and partners. We want our customers and business partners to know that BBS of America is stable and will continue to move forward as normal. The overall downturn of the European OE business has affected BBS GmbH’s OE business and the temporary shutdown due to Covid-19 pandemic have created an even greater challenge for BBS GmbH. As a result, BBS GmbH has filed for Insolvency. Prior to the pandemic, BBS had planned to restructure the size and scope of the business, shifting the business to service more aftermarket customers and reduce the dependence on OE business. Production of all BBS products will continue with no disruption to BBS aftermarket or OE customers. It should be noted that BBS Japan and BBS Motorsport are a separate company from BBS GmbH and are not involved in the Insolvency of BBS GmbH. BBS of America will continue to operate as normal without any supply disruption. BBS programs with NASCAR and Formula 1 for 2022 are not affected by this insolvency. We appreciate everyone’s continued support for our brand. Feel free to contact Craig Donnelly or Jesse Hemans if you have any questions. BBS of America, Inc. www.bbs-usa.com 800-422-7972 firstname.lastname@example.org #bbs #bbswheels #BBSAmerica
If you want to see how BBS of America fits into the puzzle of BBS headquartered in Germany, check out there official “About us” linked here.
Basically, BBS of USA has been operating in the United States since 1983 with their R&D, Sales, and Support team working out of their home in Braselton, Georgia. Considering recent news, is business as usual for the 37-year-old American branch.
“Production of all BBS products will continue with no disruption to BBS aftermarket or OE customers. Production of all BBS products will continue with no disruption to BBS aftermarket or OE customers.“
Furthermore, BBS of America spelled out that BBS Japan and BBS Motorsport, although affiliated with BBS GmBH, are separate companies altogether. BBS Japan, A.K.A. Washi Beam Co. LTD, is 100 percent independent of BBS Germany since BBS GmBH are Washi Beam customers. If BBS GmBH was to go bankrupt, BBS Japan would still be around, making forged wheels under the BBS trademark.
It’s safe to say any wheels you find on BBS Japan’s website, available on BBS of America’s site, are all included in BBS of America’s business moving forward.
Long story short, if you’re an enthusiast, yes, you can still buy BBS Wheels.
If you’re a distributor, you can still expect shipments to come in on time.
More than likely, BBS GmBH will sort things out and an approved restructuring plan will be put into place, soon. BBS have been here before at least twice since 2007.