While Tom Brady won’t get a free car, it’s not like he needs one any way.
Since the first Super Bowl back in 1967, it’s been a tradition to hand the Super Bowl MVP keys to a new set of wheels. Back then, a C2 Corvette Stingray was the prize. But, since Hyundai stopped GM’s tradition of giving cars away as a sponsor six years ago, 2021 Super Bowl MVP Tom Brady will not be getting a new car.
This is Brady’s 5th MVP ring.
As I mentioned last year, the last time they gave a car out was Super Bowl XLIX in 2015, and it wasn’t even a car. MVP Tom Brady got the keys to a new 2015 Chevrolet Colorado. And, in a move befitting of Brady’s legacy and the spirit of the free car, Brady re-gifted the Colorado to Super Bowl hero, fellow Patriots player Malcolm Butler, whose efforts arguably won the Pats the game.
And, in these unprecedented times, car companies are more careful than ever, most confirming they’ve sat out today’s game. Keen eyes will notice GM, Toyota and Jeep were the only car companies who ran ads during today’s game. Stalwarts of car advertising, Hyundai, Genesis, Kia, and Porsche also sat out. $5.5 million for a 30-second car ad to then have it blow up in your face for not matching the tone of the country is a risk not worth taking.
Although GM pulled out its NFL sponsorship dollars, with the new C8 Corvette already selling as fast as they hit the dealership floor, I’m sure they would’ve loved to shine a spotlight on their all-American mid-engine sports car. Is there any other car right now as American as a shiny new Corvette?Embed from Getty Images
Although no car maker has committed to next year’s game, with COVID-19 surely beaten by then (cross your fingers) I’m sure any car maker will be chomping at the bit to get their wheels next to that MVP trophy, matching the mood of a celebratory nation.