How many Ford V8 crate engines would you buy for $522 a piece?
It looks like an intern for the Columbus, OH-based mail and online order performance car parts company JEGS High Performance went rogue and accidentally discounted several high performance Ford Crate engines by as much as insert percentage.
At one point last night, you could put in an order for a Ford Performance Coyote 5.0L Gen II Aluminator NA Crate Engine that normally costs around $12,500 for just $522.
Check out the screenshots of the incorrectly priced engines thanks to Manual Elitist Jerks Facebook Group member Layne Henderson below.
And here’s a screenshot of the corrected prices as they stand today.
- Ford Performance Coyote 5.0L Gen III Aluminator NA Crate Engine incorrectly listed for $522.99 (a 96%) The correct price is $12,522.99.
- Ford Performance 5.0L Gen 3 Aluminator SC Crate Engine for 2018-2021 Mustang GT incorrectly priced at $2016.99 (84% discount). The correct price is $12,838.99.
- Ford Performance Coyote 5.0L Gen III Crate Engine incorrectly priced at $9962.99 (a 6% discount.) The correct price is 10,666.99.
- Ford Performance 5.2L Aluminator XS Crate Engine incorrectly priced at $1,119.99( 94% discount.)The correct price is $22.243.99.
- Ford Performance Gen 3 5.0L Sealed Engine incorrectly priced at $1124.99 ( a 90% discount.) The Correct price is $11,124.99.
- Ford Performance Street Cruiser X2347D Ford Small Block Crate Engine 360 Horsepower / 400 lb-ft. of Torque incorrectly priced at $1279.99. (a 90% discount.) The correct price is $12,403.99
This, of course, was just a pricing mistake.
That, however, didn’t stop some opportunists to put in their order.
“My order is still up,” said Eli Smith. After shipping, he would’ve got a Ford Crate engine for $830. Not a bad deal.
“We’re going to f***ing see,” said Austin Curts. His Aluminator order came out slightly cheaper at $823.
While it sounds almost logical that a company has to honor advertised prices, wrong or not, that’s not the case.
“In general, there’s no law that requires companies to honor an advertised price if that price is wrong. Typographical errors, miscommunication and other glitches can result in items being offered at what appear to be deep discounts – discounts that would be ruinous for the company if it were forced to honor them.“
“I used to work for a Jegs competitor, and we had a very similar thing happen. All orders were cancelled, a few Karen’s sent legal threats, they were laughed at. This is not false advertising, no court would ever force a brand to honor an honest pricing mistake like this. Don’t be a Karen,” Garrett Davis replied in the comments.
That’s guaranteed to happen in here, those that put in orders for $522 will soon see that their orders didn’t go through, no harm, no foul.
As mentioned, mistakes happen, and that person at JEGS sales will never live this mistake down.
But, can you imagine that first person who came across such a discount?
He probably felt like he won the lottery.